Internship: Market Research & Marketing Strategy Intern (HBO/WO)
Are you a marketing or communications student with a sharp analytical eye and a big heart for animals? Do you want to use your research skills to put the Haags Dierencentrum (HDC) even more on the map and make a tangible contribution to the future of our dogs and cats? Then we are looking for you!
What will you be doing?
In 2027, the Haags Dierencentrum will celebrate its 150th anniversary. To be ready for the future, we are expanding our activities and sharpening our marketing strategy. Your market research will form the foundation for this!
During this challenging internship, you will be responsible for conducting independent market research, consisting of three pillars:
Target audience research: Who are our current donors, volunteers, and adopters, and how can we effectively reach new target groups (such as young donors)?
Competition & Benchmark Analysis: How do other (regional) animal shelters and non-profits position themselves, and what can we learn from them?
Trend Analysis: What are the latest trends in non-profit marketing, fundraising, and social media (such as TikTok and LinkedIn)?
The ultimate goal: You will translate the results and your sharp insights directly into concrete recommendations for our new marketing strategy!
Who are we looking for?
You are pursuing a relevant degree (HBO or WO) in Marketing, Communications, Commercial Economics, or Business Administration.
You have strong analytical skills, can independently set up research (qualitative/quantitative), and can distinguish between main and side issues.
You have excellent written skills in Dutch.
You are proactive, show initiative, and enjoy working within an enthusiastic team.
You have an affinity for animal welfare and non-profit organizations.
What do we offer you?
A unique and independent internship assignment with a lot of responsibility.
Direct impact: your research will actually be used for the HDC’s strategic choices.
Guidance from an experienced marketing professional.
An informal, warm working environment (including the friendliest furry colleagues in The Hague!).
Interested?
- Start: From September 2026 (or in consultation around the academic year).
- Duration: 4 to 6 months (availability in consultation, minimum 3 days per week).
Location: The Hague (a combination of working on-site at the HDC and working from home is possible).
Are you the marketing star we are looking for?
Are you excited and want to sink your teeth into this research? Then send your motivation and CV to dominiquesonneveld@haagsdierencentrum.nl , mentioning “Market Research Internship Vacancy”.
